Over a period of 9 months BOLD created a new brand for Cyrenians and designed the campaign for its launch, which took place in October 2015. The launch of the brand integrated Bus T-Sides, Street Wraps and Drum advertising throughout Edinburgh together with a social media campaign along-side PR. The primary purpose of this campaign was to raise general awareness of the the Cyrenians, to launch the brand identity and encourage public interaction. The slogan "We all have a past, present and a future" was adopted to support all advertising channels with a call to action #TellYourStory.
The brand is something everyone at Cyrenians is extremely proud of. It allows them to effectively describe their impact and purpose as an organisation in a way that represents all that they stand for. Within the first month of the launch, overall website traffic increased by 50% and the campaign created a huge buzz across social media channels. As a result, in 2016 Cyrenians won the Chamber of Commerce Best Creative Marketing Award.
BOLD was commissioned by ARC Scotland to re-design the Charter for Involvement. The document seeks to engage people with additional needs at grassroots level, local authority and government.
Each step in the Charters nine-month long production was highly consultative, working with National Involvement Network members to represent their words, philosophy and aspirations for the future.
The book was designed to engage a range of audiences and be highly accessible. Almost a year in the making and launched in the Scottish Parliament 2015, the book has been reprinted due to its huge popularity.